{"id":40722,"date":"2016-02-04T15:16:42","date_gmt":"2016-02-04T14:16:42","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=40722"},"modified":"2016-02-04T15:17:21","modified_gmt":"2016-02-04T14:17:21","slug":"a-scratch-card-for-the-beer-lovers","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/a-scratch-card-for-the-beer-lovers\/","title":{"rendered":"A scratch card for the beer lovers"},"content":{"rendered":"

Inspiration for craft beer bars, pubs and beer lovers: a scratch card filled with the beers for sale at your bar. Time for your regular guests to taste the craft beers you offer!<\/p>\n

The idea of \u200b\u200ba scratch card was created at Brooklyn’s Pop Chart Lab. This company has recently made a checklist of 99 different types of draft beer with the ultimate goal to have drunk all of the beers on the list ;-).<\/p>\n

The scratch card is divided into the two main categories of beer: ales and lagers. These categories are being divided into subcategories such as bock beer, wheat beer and lagers. A real challenge for the die-hard beer lovers to scratch the card as fast as possible.<\/p>\n

A scratch card<\/strong> in your bar<\/strong><\/h3>\n

We spotted this scratch card at Dutch Cowgirls<\/a> and although the guys at Brooklyn\u2019s Pop Chart Lab are mainly focused on the guests with this card, we think it could also be used within the hospitality industry. As owner of a bar or pub you could check if you\u2019re able to develop a scratch card consisting of the beers you have on sale. Combine a good price with, for example, a free specialty beer and you create a solid piece of customer loyalty. In fact, try to contact one of your suppliers to arrange this.<\/p>\n

Another possibility is to take a look at Brooklyn\u2019s Pop Chart <\/a>website. Here you will find an extensive range of wall decorations, wood carvings and products. How about a large wooden sign engraved about the interesting world of whisky? Or an information poster for your staff about wine?<\/p>\n

Pop Chart Lab<\/strong><\/h3>\n

Patrick Mulligan and Ben Gibson work together since 2010 with one single goal in mind: to render all of human experience in chart form. On their website you will find different wall decorations, wood carvings and products that are designed in a visually powerful way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inspiration for craft beer bars, pubs and beer lovers: a scratch card filled with the beers for sale at your bar. Time for your regular read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[109,111,124,133,80,81,120,123],"tags":[],"class_list":["post-40722","post","type-post","status-publish","format-standard","hentry","category-trends-2","category-drinking","category-p-en","category-retail-sector-2","category-sector-2","category-drinks-sector","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nA scratch card for the beer lovers | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Inspiration for craft beer bars, pubs and beer lovers: a scratch card filled with the beers for sale at your bar.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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