{"id":40698,"date":"2016-02-03T12:12:25","date_gmt":"2016-02-03T11:12:25","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=40698"},"modified":"2016-02-03T12:28:36","modified_gmt":"2016-02-03T11:28:36","slug":"the-wish-tree-of-lot-de-walvis","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/the-wish-tree-of-lot-de-walvis\/","title":{"rendered":"The wish tree of \u2018Lot &#038; de Walvis\u2019"},"content":{"rendered":"<p>During the December month, restaurant \u2018<a href=\"http:\/\/www.lotendewalvis.nl\/\" target=\"_blank\">Lot &amp; de Walvis<\/a>\u2019 (Lot and the Whale) in Leiden had a \u2018wish tree\u2019 instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.<\/p>\n<h3>Utrecht<\/h3>\n<p>Everyone knows them; a \u2018wish tree\u2019. Especially when you visited Utrecht last December you couldn\u2019t have missed it. The \u2018wish trees of Utrecht\u2019 were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the <a href=\"http:\/\/www.bezoek-utrecht.nl\/knuss-winterfest\" target=\"_blank\">Knuss Winterfest<\/a> in an original way.<\/p>\n<h3>All about the wish tree of \u2018Lot &amp; de Walvis\u2019<\/h3>\n<p>It is also possible to apply a wish tree on a smaller scale. Guests of \u2018Lot &amp; de Walvis\u2019 could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on <a href=\"https:\/\/www.facebook.com\/lotendewalvis?ref=ts&amp;fref=ts\" target=\"_blank\">Facebook<\/a> in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!<\/p>\n<h3>The Hospitality Group Leiden<\/h3>\n<p>\u2018<a href=\"https:\/\/twitter.com\/lotendewalvis\" target=\"_blank\">Lot &amp; de Walvis<\/a>\u2019 is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the December month, restaurant \u2018Lot &amp; de Walvis\u2019 (Lot and the Whale) in Leiden had a \u2018wish tree\u2019 instead of a Christmas tree. The <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/the-wish-tree-of-lot-de-walvis\/\"> read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,89,109,113,123],"tags":[],"class_list":["post-40698","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-restaurant-sector","category-trends-2","category-hospitality","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The wish tree of \u2018Lot &amp; de Walvis\u2019 | horecatrends.com<\/title>\n<meta name=\"description\" content=\"During the December month, restaurant \u2018Lot &amp; de Walvis\u2019 had a \u2018wish tree\u2019 . 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