{"id":40654,"date":"2016-01-28T15:28:19","date_gmt":"2016-01-28T14:28:19","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=40654"},"modified":"2016-01-28T15:28:19","modified_gmt":"2016-01-28T14:28:19","slug":"quake-pop-up-breakfast-vending-machine","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/quake-pop-up-breakfast-vending-machine\/","title":{"rendered":"Quake pop-up breakfast vending machine"},"content":{"rendered":"

At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of\u00a0 Antwerp, where travellers could order a free breakfast. This breakfast was prepared by two \u2018robots\u2019. We consider this a great example on how to pop-up and present your company in a positive way. Why don\u2019t restaurants or deli\u2019s use a pop-up location to present their food to the public?<\/p>\n

About the Quaker pop-up breakfast vending machine<\/strong><\/h3>\n

Most people are very busy nowadays and skip breakfast regularly. Quaker Oats<\/a> wants to do something about this and chose the train station of Antwerp to place the Quaker pop-up breakfast vending machine, Just as a metaphor of our busy lifestyle. The goal of this campaign? Have people acknowledge how important it is to start your day with a breakfast. And with Quaker this can be done very easy, quick and healthy!<\/p>\n

Different recipes <\/strong><\/h3>\n

By-passers were able to choose from two different recipes<\/a>. These recipes changed every day and were created by well-known Belgium breakfast eaters. If the choice was made, you pushed the button and the two people dressed as robots prepared your breakfast, for free!<\/p>\n

Inspiration<\/strong><\/h3>\n

As we mentioned before, this is a nice way to present your product. Offering it for free always works of course, but for most hospitality companies this won\u2019t always be easy to finance. But such a great pop-up location on a prominent spot might be worth considering, it will bring positive attention to your restaurant or lunchroom somewhere else in the city.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of\u00a0 Antwerp, where travellers could order a free breakfast. read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133,80,109,110,115,124,120,123],"tags":[],"class_list":["post-40654","post","type-post","status-publish","format-standard","hentry","category-retail-sector-2","category-sector-2","category-trends-2","category-eating","category-pop-up-main-2","category-p-en","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nQuake pop-up breakfast vending machine | horecatrends.com<\/title>\n<meta name=\"description\" content=\"At the beginning of 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