{"id":34464,"date":"2015-07-23T14:44:36","date_gmt":"2015-07-23T12:44:36","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=34464"},"modified":"2015-07-23T14:49:16","modified_gmt":"2015-07-23T12:49:16","slug":"do-you-have-a-secret-menu","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/","title":{"rendered":"Do you have a secret menu?"},"content":{"rendered":"

Hot in the USA: secret menu\u2019s at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s. Why not create your own \u2018secret menu\u2019 as a cafeteria or small fast food chain?<\/p>\n

Last year I did visit the fast food chain In-N-Out in California, my daughter who worked and lived in New York already heard about their (not-so) secret menu. Recently I saw a video of Anthony Bourdain<\/a> discussing his appetite for burgers of In-N-Out. This chain has been offering customer-created riffs on the menu which have been passed down through word of mouth since the 1960\u2019s. At their official menu it has just three burgers (a hamburger, cheeseburger, and the \u2018double-double\u2019), it\u2019s \u2018not-so-secret\u2019 menu adds six more. I tasted the iconic \u2018animal style\u2019 burger with a lot of grilled onions and mustard. Did I\u00a0like it? Well it certainly was the most tasty fast food burger I have eaten on the West Coast. But I didn\u2019t eat many!<\/p>\n

How to create a secret menu<\/p>\n

The appeal of the secret menu is a delicate matter for restaurants. You can\u2019t promote them because of the fact that it will instantly lose its secrecy factor. It\u2019s a matter of involving your fans and let them spread their favorite \u2018secret menu\u2019 through social media and locally through word of mouth. For more information read the article \u2018Secret Burger Menus, Explained<\/a>\u2019 on Eater.<\/p>\n

You can even check the secret menu\u2019s at fast food restaurants in your vicinity at\u00a0the website Secret Menus<\/a>. At this website I even read that one of the secret menus at In-N-Out is called the \u2018Flying Dutchman\u2019. Just two patties and cheese, very trendy without gluten!\u00a0 ^Marjolein<\/p>\n","protected":false},"excerpt":{"rendered":"

Hot in the USA: secret menu\u2019s at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s. Why not create your own read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,81,85,109,110,117,124,120],"tags":[],"class_list":["post-34464","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-drinks-sector","category-fast-food-sector","category-trends-2","category-eating","category-social-media-main-2","category-p-en","category-product-2"],"acf":[],"yoast_head":"\nDo you have a secret menu? | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you have a secret menu? | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-23T12:44:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-23T12:49:16+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/\",\"name\":\"Do you have a secret menu? | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2015-07-23T12:44:36+00:00\",\"dateModified\":\"2015-07-23T12:49:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do you have a secret menu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do you have a secret menu? | horecatrends.com","description":"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/","og_locale":"en_US","og_type":"article","og_title":"Do you have a secret menu? | horecatrends.com","og_description":"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.","og_url":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/","og_site_name":"horecatrends.com","article_published_time":"2015-07-23T12:44:36+00:00","article_modified_time":"2015-07-23T12:49:16+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/","url":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/","name":"Do you have a secret menu? | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2015-07-23T12:44:36+00:00","dateModified":"2015-07-23T12:49:16+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Hot in the USA: a secret menu at fast food chains. From fast food chain In-N-Out, to Shake Shack to McDonald\u2019s.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/do-you-have-a-secret-menu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Do you have a secret menu?"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/34464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=34464"}],"version-history":[{"count":1,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/34464\/revisions"}],"predecessor-version":[{"id":34465,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/34464\/revisions\/34465"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=34464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=34464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=34464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}