{"id":3114,"date":"2014-01-13T09:48:50","date_gmt":"2014-01-13T08:48:50","guid":{"rendered":"https:\/\/www.horecatrends.com\/kromkommer-crowdfunding-2\/"},"modified":"2014-07-07T09:05:43","modified_gmt":"2014-07-07T07:05:43","slug":"kromkommer-crowdfunding-2","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/kromkommer-crowdfunding-2\/","title":{"rendered":"Kromkommer crowdfunding"},"content":{"rendered":"

Around 5 \u2013 10% of the Dutch vegetable and fruit produce is wasted because the products don’t fit the ‘common appearance’. Kromkommer wants to use these weird shaped vegetables and fruits for an alternative series of soups. Therefore Lisanne van Zwol, Jente de Vries and Chantal Engelen started a crowdfunding campaign to raise \u20ac 25. 000,- and produce the soups themselves. Their goal is to motivate 20.000 crazy vegetable heroes in 2014. According to the ladies, someone is already a vegetable hero after buying one of the soups, because the content would otherwise be wasted. The collected donations will be used for purchasing vegetables from growers, transportation to the factory, production of the soups and design and print of the labels. Donators can choose from a range of rewards like tickets to the launch event (\u20ac 10,-), a visit to the factory or one of the growers and a fair amount of soup packages (\u20ac 500,-).<\/p>\n

In 2013 Kromkommer collaborated<\/a> with hospitality industry wholesaler ‘Zegro’ to reduce waste. With their Kromkommer concept the ladies are nominated for the ‘Horecava Innovation Award’ 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"

Around 5 \u2013 10% of the Dutch vegetable and fruit produce is wasted because the products don’t fit the ‘common appearance’. Kromkommer wants to use read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104,110,114,133,89,120,119,1],"tags":[],"class_list":["post-3114","post","type-post","status-publish","format-standard","hentry","category-catering-sector-2","category-eating","category-sustainability","category-retail-sector-2","category-restaurant-sector","category-product-2","category-price","category-uncategorized"],"acf":[],"yoast_head":"\nKromkommer crowdfunding | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/kromkommer-crowdfunding-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kromkommer crowdfunding | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Around 5 \u2013 10% of the Dutch vegetable and fruit produce is wasted because the products don’t fit the ‘common appearance’. 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