{"id":3004,"date":"2014-01-31T13:17:10","date_gmt":"2014-01-31T12:17:10","guid":{"rendered":"https:\/\/www.horecatrends.com\/burger-king-gave-away-free-big-macs\/"},"modified":"2014-07-07T08:59:57","modified_gmt":"2014-07-07T06:59:57","slug":"burger-king-gave-away-free-big-macs","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/burger-king-gave-away-free-big-macs\/","title":{"rendered":"Burger King gave away free Big Macs"},"content":{"rendered":"<p>The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/burger-king-gave-away-free-big-macs\/\"> read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[85,117,1,123],"tags":[],"class_list":["post-3004","post","type-post","status-publish","format-standard","hentry","category-fast-food-sector","category-social-media-main-2","category-uncategorized","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burger King gave away free Big Macs | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/burger-king-gave-away-free-big-macs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King gave away free Big Macs | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. 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