{"id":22821,"date":"2015-07-02T15:36:32","date_gmt":"2015-07-02T13:36:32","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=22821"},"modified":"2015-07-02T15:36:32","modified_gmt":"2015-07-02T13:36:32","slug":"listen-to-the-sounds-of-paris-in-amsterdam","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/listen-to-the-sounds-of-paris-in-amsterdam\/","title":{"rendered":"Listen to the sounds of Paris in Amsterdam"},"content":{"rendered":"

A billboard with inspiring sounds from other cities. Pedestrians in Paris, Brussels and Amsterdam are invited to listen to each other\u2019s original sounds through their headphones at interactive billboards.<\/p>\n

Listen to the sound of<\/h3>\n

The railroad company Thalys<\/a> uses these 3 billboards to inspire passers-by with a sneak pre-hearing of a new travel experience. They of course want to encourage you to use the train to go and explore nearby cities. The billboards are made in collaboration with French advertising agency Rosapark<\/a>.<\/p>\n

Each billboard represents a city, the billboard of Amsterdam has 1352 sounds to tell the passers-by, Paris 1460 sounds and Brussels 1889. Pedestrians are invited to plug in with their personal headphones and start exploring. Enjoy a sound from Paris while strolling your hometown Amsterdam.<\/p>\n

Like Pop-Up City<\/a> describes, the billboards explore a new way of urban advertising. The focus on hearing is added to the visual impact of billboards. And with most of the people carrying earplugs nowadays, this technique might be used more\u2026..<\/p>\n","protected":false},"excerpt":{"rendered":"

A billboard with inspiring sounds from other cities. Pedestrians in Paris, Brussels and Amsterdam are invited to listen to each other\u2019s original sounds through their read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,105,109,118,124,121],"tags":[],"class_list":["post-22821","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-leisure-sector-2","category-trends-2","category-tech","category-p-en","category-place"],"acf":[],"yoast_head":"\nListen to the sounds of Paris in Amsterdam | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Pedestrians in Paris, Brussels and Amsterdam are invited to listen to the sounds of each other through their headphones at 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