{"id":22436,"date":"2015-06-05T09:17:00","date_gmt":"2015-06-05T07:17:00","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=22436"},"modified":"2015-06-05T09:17:00","modified_gmt":"2015-06-05T07:17:00","slug":"geef-cafe-comes-to-amsterdam-with-pay-as-you-can-restaurant","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/geef-cafe-comes-to-amsterdam-with-pay-as-you-can-restaurant\/","title":{"rendered":"Geef Caf\u00e9 comes to Amsterdam with “pay as you can” restaurant"},"content":{"rendered":"

Social enterprise Geef Caf\u00e9 wants to make healthy and fair food accessible for all the people in Amsterdam.<\/p>\n

Pay as you can<\/h3>\n

The concept is based on the \u2018Pay as you can\u2019-model where the guest decides what he or she pays. This allows people with less money to spend to visit Geef Caf\u00e9 as well. After several successful pop-ups and an extensive trial period, it is time for the next step: a permanent location in Amsterdam. Therefore, the founders start a crowdfunding campaign and get help from Ben & Jerry’s.<\/p>\n

Poverty<\/h3>\n

The Netherlands has many people who have little money to spend. As a result, these people often have no access to healthy food and eating out is an unaffordable luxury. Hence Judith Manshanden decided to establish the Geef Caf\u00e9 with Laura Sch\u00f6n and Rogier Charles in 2013.<\/p>\n

Trial and target price<\/h3>\n

Inspired by the pay as you can-movement in the US, the founders of the Geef Caf\u00e9 wanted to open a restaurant in the Netherlands where everyone is welcome. The concept proved to work very well in Rotterdam and generated a lot of positive reactions. Over 80% of visitors were paying more than the target price. “Now is the time for a permanent location in Amsterdam, to inspire so many more people from The Netherlands and abroad,” said Manshanden. The Geef Caf\u00e9 is supported by Ben & Jerry’s through the \u2018Join Our Core incubator<\/a>\u2019 program.<\/p>\n

Food Waste<\/h3>\n

Geef Caf\u00e9 cookes with vegetables that are normally discarded. During previous pop-up dinners in Amsterdam and during the trial in Rotterdam, a total of 2.500 kilos of waste products was collected from wholesalers and used in their meals.<\/p>\n

With the support of Triodos Foundation and the DOEN Foundation they\u2019ve already built a budget. The last push is needed to provide a green light to the Geef Caf\u00e9, therefore they\u2019ve started a crowdfunding campaign at the Doorgaan.nl platform. Donators get various rewards in exchange for a donation. For example, \u20ac 150,- gives you a Ben & Jerry’s ice cream party for 50 people.<\/p>\n

The campaign ends on 16 July and after that the Geef Caf\u00e9 hopes to open as quickly as possible at a permanent location. With 42 days to go they\u2019ve acquired 55% of the targeted goal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social enterprise Geef Caf\u00e9 wants to make healthy and fair food accessible for all the people in Amsterdam. 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