{"id":22348,"date":"2015-05-29T10:00:04","date_gmt":"2015-05-29T08:00:04","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=22348"},"modified":"2015-05-29T10:00:04","modified_gmt":"2015-05-29T08:00:04","slug":"digital-illuminated-billboard-addressing-women","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/","title":{"rendered":"Digital illuminated billboard addressing women"},"content":{"rendered":"

The beer brand Astra\u2019s digital billboard is able to target its messages only to women, using gender-detection software.
\nAgency Philipp und Keuntje<\/a> created the first digital illuminated billboard advertisement for the German beer brand Astra (from Hamburg). The billboard was installed outside the \u2018Zum Silbersack\u2019 pub in Hamburg. Philipp und Keuntje shot around seventy short videos with the comedian and journalist Uke Bosse in the leading role, all with the aim of inspiring more females to try the beer.<\/p>\n

The digital illuminated billboard in action<\/h3>\n

At the billboard, the comedian addresses passersby and specifically women with the aim to encourage them to sample an Astra beer. The billboard has been equipped with a camera and the latest gender-detection software, allowing to detect the gender and the age of the individual. Check the video<\/a> for great examples of the video messages the billboard uses to \u2018sell\u2019 Astra to the passing women.<\/p>\n","protected":false},"excerpt":{"rendered":"

The beer brand Astra\u2019s digital billboard is able to target its messages only to women, using gender-detection software. Agency Philipp und Keuntje created the first read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,105,109,111,112,118,123],"tags":[],"class_list":["post-22348","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-leisure-sector-2","category-trends-2","category-drinking","category-design-main-2","category-tech","category-promotion"],"acf":[],"yoast_head":"\nDigital illuminated billboard addressing women | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital illuminated billboard addressing women | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-29T08:00:04+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/\",\"name\":\"Digital illuminated billboard addressing women | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2015-05-29T08:00:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital illuminated billboard addressing women\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital illuminated billboard addressing women | horecatrends.com","description":"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/","og_locale":"en_US","og_type":"article","og_title":"Digital illuminated billboard addressing women | horecatrends.com","og_description":"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.","og_url":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/","og_site_name":"horecatrends.com","article_published_time":"2015-05-29T08:00:04+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/","url":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/","name":"Digital illuminated billboard addressing women | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2015-05-29T08:00:04+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/digital-illuminated-billboard-addressing-women\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital illuminated billboard addressing women"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/22348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=22348"}],"version-history":[{"count":5,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/22348\/revisions"}],"predecessor-version":[{"id":22353,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/22348\/revisions\/22353"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=22348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=22348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=22348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}