{"id":21842,"date":"2015-04-16T15:39:52","date_gmt":"2015-04-16T13:39:52","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=21842"},"modified":"2015-04-16T15:39:52","modified_gmt":"2015-04-16T13:39:52","slug":"easter-campaign-brielle","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/easter-campaign-brielle\/","title":{"rendered":"Easter campaign in Brielle"},"content":{"rendered":"

We can\u2019t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel \u2018De Nymph\u2019. Inspiration for Easter next year but in the way he implemented it could work for other campaigns as well.<\/p>\n

Fans could hunt for giant Easter eggs in Brielle<\/h3>\n

Sven hid 10 giant chocolate eggs on Easter Sunday. He did this in Brielle, the town where his brasserie and hotel is located. From 8 o’clock in the morning enthusiasts could try to find the hidden eggs. Last year, participants tried to follow Sven while he was hiding the eggs. So this year he went out extra early! As from 8 o\u2019clock he gave hints on his Facebook page.<\/p>\n

The finder of the giant chocolate egg could of course keep it, all finders could get a free ice cream in his ice cream parlor \u2018De Koele Kever<\/a>\u2019 (The Cool Beetle). In addition as an extra incentive Sven hid in one of the eggs a free night at his hotel \u2018De Nymph\u2019. A great Easter action and an example of how you can implement a local promotion: local press was involved (the newspaper \u2018AD Voorne Putten\u2019 paid attention to the promotion before Easter) and the fact that Sven also used social media to give hints and placed pictures of the \u2018finders\u2019 on Facebook. Next to the annual celebration of the Brielle capture by the Sea Beggars on 1 April 1572, the city now has a new tradition.<\/p>\n","protected":false},"excerpt":{"rendered":"

We can\u2019t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,98,105,109,110,113,116,121],"tags":[],"class_list":["post-21842","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-hotel-sector","category-leisure-sector-2","category-trends-2","category-eating","category-hospitality","category-co-creation","category-place"],"acf":[],"yoast_head":"\nEaster campaign in Brielle | horecatrends.com<\/title>\n<meta name=\"description\" content=\"After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel \u2018De Nymph\u2019. 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