{"id":21206,"date":"2015-02-23T13:59:31","date_gmt":"2015-02-23T12:59:31","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=21206"},"modified":"2015-02-23T14:53:35","modified_gmt":"2015-02-23T13:53:35","slug":"hospitality-story-pressroom","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/hospitality-story-pressroom\/","title":{"rendered":"Hospitality with a story at PRESSROOM"},"content":{"rendered":"<p>PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper \u2018De Tijd\u2019. This was the place where stories arose, were written and were eventually printed in ink. These three themes: \u2018time, ink &amp; stories\u2019 play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.<\/p>\n<h3>Hospitality with a story<\/h3>\n<p>PRESSROOM started looking for staff with <a href=\"https:\/\/www.youtube.com\/watch?v=4vSVPEX_g9g\" target=\"_blank\">an innovating recruitment campaign<\/a>. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character&#8217;s; &#8216;The Mastermind&#8217;, &#8216;The Fortune Teller&#8217;, &#8216;The Flavour Maker&#8217; and &#8216;The Brewer\u2019. If you have to fulfil those functions, you do have to create a story around them. \ud83d\ude09 The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.<\/p>\n<h3>All day drink&amp;eat<\/h3>\n<p>PRESSROOM has selected an all-day drink&amp;eat menu for every part of the day. Coffees are made with a machine of \u2018Van der Westen\u2019, also called \u2018the king of the espresso\u2019. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper \u2018De Tijd\u2019. <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/hospitality-story-pressroom\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,89,109,112,121],"tags":[],"class_list":["post-21206","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-restaurant-sector","category-trends-2","category-design-main-2","category-place"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hospitality with a story at PRESSROOM | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Hospitality with a story, PRESSROOM opens her doors in the spring of 2015. 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