{"id":20941,"date":"2015-02-03T16:07:30","date_gmt":"2015-02-03T15:07:30","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=20941"},"modified":"2015-02-03T16:07:30","modified_gmt":"2015-02-03T15:07:30","slug":"random-acts-kindness-valentines-day","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/random-acts-kindness-valentines-day\/","title":{"rendered":"Random acts of kindness for Valentine\u2019s Day"},"content":{"rendered":"

McDonald\u2019s uses the \u2018random acts of kindness\u2019 marketing technique from 1 February until Valentine\u2019s Day. All over America their guests may be randomly selected to pay for their meal with selfies, hugs, high fives, and other forms of love.<\/p>\n

Random acts of kindness<\/h3>\n

In 2009 we already wrote about the unexpected friendly gestures the Hyatt hotel group did to their guests. They gave away free massages, offered breakfast and randomly selected guests that didn\u2019t had to pay the bar tab. Also companies like KLM used acts of generosity in the past<\/a>. With the prominent position of social media in our lives these unexpected gestures are a strong stimulant for positive mouth-to-mouth or \u2018mouth-to-media\u2019 advertising.<\/p>\n

The effect of the gestures by McDonald’s<\/h3>\n

On the internet more and more videos and pictures with the responses from guests who are offered a free meal are posted. This works out great. The company invests in an advertising campaign and free meals, their guests talk, write and share videos with their friends about it.<\/p>\n

At the website of RAK<\/a>, random acts of kindness, you will find a lot of inspiration for your act of kindness. They even have their own #RAKweek2015 for stories about random kindness from 6 to 15 February.<\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald\u2019s uses the \u2018random acts of kindness\u2019 marketing technique from 1 February until Valentine\u2019s Day. All over America their guests may be randomly selected to read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[98,109,113,124,80,85,89,123],"tags":[],"class_list":["post-20941","post","type-post","status-publish","format-standard","hentry","category-hotel-sector","category-trends-2","category-hospitality","category-p-en","category-sector-2","category-fast-food-sector","category-restaurant-sector","category-promotion"],"acf":[],"yoast_head":"\nRandom acts of kindness for Valentine\u2019s Day | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Random acts of kindness, McDonald\u2019s uses the \u2018random acts of kindness\u2019 marketing technique from 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