{"id":19334,"date":"2014-09-30T12:10:51","date_gmt":"2014-09-30T10:10:51","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=19334"},"modified":"2014-09-30T12:10:51","modified_gmt":"2014-09-30T10:10:51","slug":"essential-marketing-campaign-score-locally","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/","title":{"rendered":"Essential: a marketing campaign should score locally"},"content":{"rendered":"<p>In response to the article of the national marketing campaign,<a href=\"https:\/\/www.horecatrends.com\/en\/jre-streetdine-2\/\" target=\"_blank\"> &#8216;Street Dine&#8217; of the JRE<\/a> (Jeune Restaurateurs d&#8217;Europe) in the Netherlands, Mr. Jan Vrielink, owner of, among others, the restaurant \u2018Het Schellinkje\u2019 in Meppel drew our attention to his campaign \u2018Street-Dining\u2019 organized in 2012 and 2013. As his restaurant is located outside the direct city center of <a href=\"https:\/\/www.google.nl\/maps\/place\/Meppel\/@52.6034194,4.6451086,8z\/data=!4m2!3m1!1s0x47c86d6614969835:0x3159eeb013e1d4f?hl=en\" target=\"_blank\">Meppel<\/a> he surprised shoppers with a prepared table, a glass of wine and an appetizer. A good example of what we want to achieve with Horecatrends.com (Hotel, Restaurant, Caf\u00e9 trends): entrepreneurs who inspire each other to perform their own marketing campaign, adjusted to the capabilities of the organization and location. Most important is; the effect should be locally measurable! The action and the publicity in the local newspaper and on social media should inspire guests to come dine at your place. Learn how the employees of \u2018Het Schellinkje\u2019 have performed the campaign and the reactions from their \u2018guests\u2019&#8230;<\/p>\n<p><!--more--><\/p>\n<h3>\u2018Het Schellinkje\u2019 in action:<\/h3>\n<p>Shoppers in the city center of Meppel where raided at various locations with the question if they knew restaurant \u2018Het Schellinkje\u2019. Regardless of their response, they were asked if they wanted to taste a small bite. At that moment two employees of \u2018Het Schellinkje\u2019 appeared with a prepared table and two chairs which were placed at the center of the shopping promenade. The guests were offered a glass of wine and a special dish. In no time these tables, with guests enjoying their dishes and glass of wine, generated a lot of attention. As from the first, somewhat hesitant, guests and from the shoppers \u2018Het Schellinkje\u2019 got a lot of nice comments. Photos were taken and a lot of messages where placed on Facebook and Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In response to the article of the national marketing campaign, &#8216;Street Dine&#8217; of the JRE (Jeune Restaurateurs d&#8217;Europe) in the Netherlands, Mr. Jan Vrielink, owner <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,81,89,109,110,111,115,124,123],"tags":[],"class_list":["post-19334","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-drinks-sector","category-restaurant-sector","category-trends-2","category-eating","category-drinking","category-pop-up-main-2","category-p-en","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential: a marketing campaign should score locally  | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Mr. Jan Vrielink, owner of, among others, the restaurant \u2018Het Schellinkje\u2019 in Meppel drew our attention to his locally campaign \u2018Street-Dining\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential: a marketing campaign should score locally  | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Mr. Jan Vrielink, owner of, among others, the restaurant \u2018Het Schellinkje\u2019 in Meppel drew our attention to his locally campaign \u2018Street-Dining\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T10:10:51+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\",\"name\":\"Essential: a marketing campaign should score locally | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2014-09-30T10:10:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Mr. Jan Vrielink, owner of, among others, the restaurant \u2018Het Schellinkje\u2019 in Meppel drew our attention to his locally campaign \u2018Street-Dining\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/essential-marketing-campaign-score-locally\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Essential: a marketing campaign should score locally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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