{"id":19260,"date":"2014-09-24T13:26:27","date_gmt":"2014-09-24T11:26:27","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=19260"},"modified":"2014-09-24T13:26:27","modified_gmt":"2014-09-24T11:26:27","slug":"johnnie-walker-presents-symphony-blue-2","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/","title":{"rendered":"Johnnie Walker presents: Symphony in Blue"},"content":{"rendered":"<p>Whisky brand Johnnie Walker organized a two-day event &#8216;Symphony in Blue&#8217; in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker\u00a0used experiential, content marketing to promote their new blend and to\u00a0transform it into a luxury product. The &#8216;Symphony in Blue&#8217; took place on 16 and 17 September\u00a0and\u00a0was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker&#8217;s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the &#8216;Symphony in Blue&#8217; gives a good\u00a0impression of how a brand can present itself in a special way and what is involved in organizing such an event.\u00a0How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of &#8216;<a href=\"http:\/\/www.symphonyinblue.com\/symphony-in-blue\/\" target=\"_blank\">Symphony in Blue<\/a>&#8216; for photographs of the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whisky brand Johnnie Walker organized a two-day event &#8216;Symphony in Blue&#8217; in London to promote the launch of their latest exclusive Blue Label Reserve premium <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,116,124,133,80,81,89,109,120,123],"tags":[],"class_list":["post-19260","post","type-post","status-publish","format-standard","hentry","category-drinking","category-co-creation","category-p-en","category-retail-sector-2","category-sector-2","category-drinks-sector","category-restaurant-sector","category-trends-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Johnnie Walker presents: Symphony in Blue | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Whisky brand Johnnie Walker organized a two-day event &#039;Symphony in Blue&#039; in London to promote the launch of their latest whiskey blend\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johnnie Walker presents: Symphony in Blue | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Whisky brand Johnnie Walker organized a two-day event &#039;Symphony in Blue&#039; in London to promote the launch of their latest whiskey blend\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-24T11:26:27+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\",\"name\":\"Johnnie Walker presents: Symphony in Blue | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2014-09-24T11:26:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Whisky brand Johnnie Walker organized a two-day event 'Symphony in Blue' in London to promote the launch of their latest whiskey blend\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Johnnie Walker presents: Symphony in Blue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Johnnie Walker presents: Symphony in Blue | horecatrends.com","description":"Whisky brand Johnnie Walker organized a two-day event 'Symphony in Blue' in London to promote the launch of their latest whiskey blend","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/","og_locale":"en_US","og_type":"article","og_title":"Johnnie Walker presents: Symphony in Blue | horecatrends.com","og_description":"Whisky brand Johnnie Walker organized a two-day event 'Symphony in Blue' in London to promote the launch of their latest whiskey blend","og_url":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/","og_site_name":"horecatrends.com","article_published_time":"2014-09-24T11:26:27+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/","url":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/","name":"Johnnie Walker presents: Symphony in Blue | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2014-09-24T11:26:27+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Whisky brand Johnnie Walker organized a two-day event 'Symphony in Blue' in London to promote the launch of their latest whiskey blend","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/johnnie-walker-presents-symphony-blue-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Johnnie Walker presents: Symphony in Blue"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen &amp; Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/19260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=19260"}],"version-history":[{"count":1,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/19260\/revisions"}],"predecessor-version":[{"id":19261,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/19260\/revisions\/19261"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=19260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=19260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=19260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}