{"id":19130,"date":"2014-09-19T12:18:57","date_gmt":"2014-09-19T10:18:57","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=19130"},"modified":"2014-09-19T12:35:06","modified_gmt":"2014-09-19T10:35:06","slug":"packaging-design-for-beer","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/","title":{"rendered":"Packaging design for beer"},"content":{"rendered":"<p>A creative beer packaging design that shows the colour of the beer inside: Spanish creative agency <a href=\"http:\/\/txaber.net\/?p=1184\" target=\"_blank\">Txaber<\/a> developed a packaging design that combines the type of beer with the matching Pantone colour code. In this way you only have to look at the package to know what kind of beer is inside. For example, the package of a \u2018lager&#8217; beer has a golden colour with Pantone code 123C and a \u2018stout&#8217; beer has a dark brown colour and code 4975C.<\/p>\n<h3>Behind the packaging design<\/h3>\n<p>Txaber was born in 1969 in Bilbao and studied Graphic design at CVNP (Bilbao). He \u00a0is not only developing packaging design but is specialized in text and color design as well, as seen on his website.\u00a0He quotes &#8220;They say everything is invented and I struggle every day to go against.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A creative beer packaging design that shows the colour of the beer inside: Spanish creative agency Txaber developed a packaging design that combines the type <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[112,124,133,80,81,89,109,111,120],"tags":[],"class_list":["post-19130","post","type-post","status-publish","format-standard","hentry","category-design-main-2","category-p-en","category-retail-sector-2","category-sector-2","category-drinks-sector","category-restaurant-sector","category-trends-2","category-drinking","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging design for beer  | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Spanish creative agency Txaber designed a beer packaging design that combines the type of beer with the matching Pantone colour code.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design for beer  | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Spanish creative agency Txaber designed a beer packaging design that combines the type of beer with the matching Pantone colour code.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-19T10:18:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-19T10:35:06+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\",\"name\":\"Packaging design for beer | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2014-09-19T10:18:57+00:00\",\"dateModified\":\"2014-09-19T10:35:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Spanish creative agency Txaber designed a beer packaging design that combines the type of beer with the matching Pantone colour code.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/packaging-design-for-beer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Packaging design for beer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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