The sportswear brand Reebok has started a new campaign featuring the Reebok Bacon Box. The Bacon boxes were send to athletes of the Reebok CrossFit games and handed out from a foodtruck at the games itself. Using the motto \u201cwho doesn\u2019t love Bacon?\u201d Reebok engages customers who love bacon with their brand. The campaign responds to the athletes who follow the Paleolithic (\u201cPaleo\u201d) diet, where bacon is one of the most beloved treats. The Reebok Bacon is produced in line with the recommendations of the diet and doesn\u2019t contain nitrates, preservatives, msg and sweeteners. We think this campaign is an interesting example of blurring of branches and we are curious which brand follows this example..<\/p>\n","protected":false},"excerpt":{"rendered":"