Frank\u2019s is an exclusive speakeasy in Buenos Aires. You can enter the club via a password (changes every week) that is spread by word-of-mouth. Because of the changing password, 200 of the bar\u2019s most high-profile customers (actors, businessman, models etc.) stopped visiting.\u000bThat\u2019s why the bar created the \u2018tackiest VIP card\u2019, hiding the real identity of Frank\u2019s, which was printed on the card in invisible UV ink and sent it to these customers. They successfully converted over 130 people, who returned to the bar using their VIP-card.<\/p>\n","protected":false},"excerpt":{"rendered":"