An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Caf\u00e9. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Caf\u00e9 musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign. <\/p>\n","protected":false},"excerpt":{"rendered":"