vandeStreek beer | Brews the first alcoholfree IPA in the Netherlands

31-3-2017

  • Playground-Alcoholvrij HT

vandeStreek beer brewed the first alcohol-free IPA in the Netherlands. Nowadays, a lot of people love to drink alcohol-free beer (last year we consumed a whopping 18% more of alcohol-free beer in the Netherlands), but a real good and tasty alcohol-free IPA we haven’t seen yet. From now onwards, you can drink an alcohol-free IPA and drive or go the gym. The brewery is working at their Playground beer series and the IPA is one of them. It’s a limited edition, once the beer gets successful more will be brewed. read more

FÏNLEY | The new Coca-Cola brand in the Netherlands

23-3-2017

  • FÏNLEY
  • FÏNLEY

Last week, Coca-Cola launched its new brand: FÏNLEY in the Netherlands . FÏNLEY is a refreshing, alcohol-free, and low-calorie beverage which you can drink as refreshing drink in the afternoon or as a mocktail in the evening. It will be available in 6 surprising and sophisticated flavors at supermarkets, a few cinemas and gasoline stations. read more

Happy Drinks Mastershaker 2017 | The Madonna (like a virGIN)

16-3-2017

  • Madonna
  • Mark in actie
  • Mark met Gouden Shaker
  • Pierre Wind reukt Madonna
  • winnaars met jury

At the beginning of this year we wrote about the Happy Drinks The Battle. With this initiative Pierre Wind and the ‘Trimbos-instituut’ wanted to challenge the hospitality and hospitality schools to make the supply of non-alcoholic beverages more exciting and more diverse. Monday the 6th of March at the finals of the Happy Drinks The Battle, Mark Jędrzejewski, bartender of  De Smaakambassade, was awarded as Happy Drinks Mastershaker 2017. From the winning drink ‘The Madonna (like a virGIN)’, a special edition handmade syrup will be created. This will be done by Pinky Rose. This syrup will also be available for hospitality businesses. They hope that the The Madonna (like a virGIN) is going to be the mocktail of 2017! read more

Curious Elixirs | Shaken not slurred

1-3-2017

Booze-free craft cocktails for everyone, that’s what Curious Elixirs wants to accomplish. They made it their mission to redefine what it means to drink socially. The signature requirement isn’t that a drink is alcoholic; it’s that it’s special, delicious, good for you, and good to drink with friends. We love to see more initiatives for booze-free, great tasting mocktails! read more

Happy Drinks The Battle 2017 | Contest to broaden the alcohol free offerings in the hospitality industry

11-1-2017

With Happy Drinks The Battle 2017 Pierre Wind and the Trimbos Institute want to challenge the business schools for restaurant, catering and hospitality education to make alcohol-free drinks in bars and restaurants more exciting and diverse. Anyone can join The Battle: from the professional bartenders to home shakers who like to invent their own drinks. But Happy Drinks The Battle 2017 is perhaps most interesting for the business schools for restaurant, catering and hospitality education. The winner will earn the title Happy Drinks Master Shaker 2017, gets € 500,= in vouchers of bol.com and the winning recipe will be squeezed by Pinky Rose in a special edition handmade syrup. read more

Blurring at the dentist

6-5-2016

Drinking an alcohol-free beer at the dentist, again an excellent example of ‘Blurring’. There is a new dentist located at an old party centrum in Amsterdam, with an old bar which turned into a waiting room. Nervous? You can drink away the nerves with an alcohol-free beer, if possible ;-). read more

Cotton candy cocktails

25-8-2015

Cotton candy cocktails are hip and specific on Pinterest and similar websites you will find many varieties!

Recipes for cotton candy cocktails

We haven’t figured out what to think about it, but the effect is great and recipes can be found all over the internet …. The cotton candy cocktail in a lot of variations. The idea is that you serve a glass filled with cotton candy and pour over the liquid. The cotton candy melts before your eyes, and give the cocktail an extra sweet and surprising element. We have seen simple recipes with cotton candy in which you pour over bubbles but also the recipe on Tablespoon where the candy is covered with Marshmallow Vodka and Perrier water. We even saw ‘cotton candy coffee’ pictures on Pinterest but we decided that it makes our coffee too sweet….

Also nice alcohol-free

Also very nice to serve as a non-alcoholic cocktail. It’s also a real treat at children’s parties! Most recipes for alcohol-free cocktails are made with 7-up but sparkling water is another possibility.

We have pinned some photos on our board Food & Beverage on Pinterest. From cute to professional.

A nightclub without alcohol

27-8-2014

  • Nightclub Sober Sodra Theater1Photo by Claes Helander
  • Nightclub Sober Sodra Theater2Photo by Claes Helander
  • Nightclub Sober Sodra Theater3Photo by Petter Fredriksson

At the end of September a new alcohol-free nightclub will open for a few months in Stockholm. The new club has the matching name ‘Sober’ and will be just as any other club including dj’s, music, drinks and a nice atmosphere. The only thing missing will be the drunk people at the dance floor and at the bar.
The initiator of the nightclub is the Swedish TV presenter Mårten Andersson. He stopped drinking alcohol 7 months ago and discovered that going out without drinking alcohol is much more fun. The new nightclub will be completely alcohol-free, what means that people who already drunk are not allowed to come in. The security at the door will check the alcohol level of the visitors with help of a breathalyzer. So far, the initiative is very popular. With 5 weeks to go, already 600 out of 750 tickets for the opening night were sold.

Orange cocktail with Colombiana kola

11-7-2014

A nice idea for the Holland – Argentina match today; an orange cocktail with Colombiana kola. Colombiana kola is a sparkling drink from South America with a unique flavor. It is alcohol-free and has less calories and sugar than other kola brands. It exist since 1904, but recently sold in the Benelux as well by PaisaNL. PaisaNL has a social dimension by working together with local entrepreneurs and investing in local projects. The thing we like most about Colombiana kola is that it works really well in orange cocktails, what makes it perfect for the World Cup.

Pinkpop festival of NIX

5-6-2014

  • Pinkpop NIX shirt

To archieve more attention for the laws that prevent under age drinking, Pinkpop organizer Jan Smeets communicates in various ways that the festival will provide no sigarettes nor alcohol to minors. The festival offered various alternatives, Happy Drinks was one of them.

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