Trends we spotted | Week 08

24-2-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Fletcher Hotels head office staff are preparing for the annual spectacle: the ‘Fletcher Hotel Take Over’ on Sunday 23 March 2025.
• Stayokay has reopened its renovated and sustainable hostel on Kloveniersburgwal in Amsterdam, Stayokay Amsterdam Stadsdoelen.
• The CuliQuiz was launched during the Horecava. Second grand final takes place on 31 March in the H2O E-Sports Arena. Fun to participate in with a restaurant or bar team.
• PowerSoul Café, a popular Nevada-based restaurant chain known for its healthy and delicious menu, has become the first restaurant chain in the world to be independently certified down to 5 parts per million (ppm) of gluten, setting a new gold standard for gluten-free dining.
• Taco Bell® and Milk Bar® launch new Milk Bar Birthday Cake Churros in the US, another crossover.
• Marriott Bonvoy and Manchester United invite the club’s most passionate fans for a once-in-a-lifetime stay in The Captain’s Suite Inspired by Legend Gary Neville.
• Enjoying a Fensterccino at the Fenster Café on the Fleischmarkt in Vienna, Austria. Their coffee is served in a cone waffle cone which is coated in chocolate.
• At The Flower Bowl Entertainment Center in Preston (UK) you can enjoy Crazy Golf, Bowling, a virtual reality ride, shuffleboard, watch a movie at their cinema or play Crazy Pool at their Cue Gardens.

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Ritz-Carlton Reserve Nujuma makes grand entrance in the Middle East

14-6-2024

Opening – Ritz-Carlton Reserve Nujuma, the first Ritz-Carlton Reserve in the Middle East was recently unveiled on Ummahat Island in the tranquil waters of The Red Sea. The private island retreat is nestled within the captivating Blue Hole cluster of islands, where pristine coral reefs thrive beneath the surface and the celestial canopy above paints an endless tapestry of stars.

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Trends we spotted | Week 42

24-10-2023

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst other the self-flying air taxi by the Chinese firm EHang has just been cleared for commercial flights!

We’re Smart World and the European Best Vegetable chefs wrote a recipe book, their first ‘Radilicious’-cookbook.

New York Pizza introduces their ‘Thin & Crispy’ base and four action pizzas in the Netherlands. And  Mama’s Koelkast (mama’s fridge) opened in Amsterdam in May this year. A concept through which mums, who cook with love and passion, are given the chance to do so professionally.

As usual a couple of great inspirational Instagram posts:  for example the ‘Crompouce’, dry-aged fish by Quique Dacosta, great looking Taiyaki cones filled with pumpkin spice ice cream and Halloween inspiration from Shake Shack.

W-Hotels, part of Marriott Bonvoy’s global portfolio of over 30 brands, announced the highly anticipated opening of W-Sydney! And also located in Sydney: The Poetica Bar & Grill they serve Oysters Flambadou, topped with nduja and guindillas.

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ICE! at Gaylord Hotels returns for the 2023 Holiday Season

31-7-2023

Gaylord Hotels, part of Marriott Bonvoy’s extraordinary portfolio of 31 hotel brands, last week announced the return of its iconic ICE! event for the 2023 holiday season. ICE! At Gaylord Hotels – more than 2 million pounds of ice at each of the brand’s five resorts transform into colorful, larger-than-life, story-driven holiday showplaces featuring characters and scenes from beloved Christmas classics. It is all part of the brand’s So. Much. Christmas.  extravaganza, featuring dozens of holiday activities, entertainment, unique dining experiences, and more.

With the start of August and a real autumnal summer week here in the Netherlands, we love to publish the first article for the Holiday Season!

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Trends we spotted | Week 47

28-11-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about, among other things, a culinary Sinterklaas (Saint Nicholas) at The Entourage group’s restaurants and reusable plastic trays at McDonald’s France. Also about Washington D.C.’s first ready-to-drink Espresso Martini that was launched and sold out on the same day and about the Gourmet Market Central Station in the city of Tilburg in the south of the Netherlands.

Furthermore, Jaeger-LeCoultre, the watch brand is opening a pop-up café in Manhattan and you were able to take a special ride on the Ferris wheel in Vienna last weekend. With the introduction of Apartments by Marriott BonvoyTM, Marriott International, Inc. they announced its expansion into apartment-style accommodations and a link to an article about the recently developed intelligent order management system TouchKitchen.

The Dutch restaurant chain ‘De Beren’ launches ‘Taste the Excitement’ World Cup campaign and Brewdog scores its own goal with ‘anti-sponsorship’ ads for World Cup Qatar.

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W Costa Navarino will open this August

22-7-2022

Opening – W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, prepares to debut in Greece on August 11th with the opening of W Costa Navarino. Bookings are now open for the new property which welcomes exclusively adults and young adults over 12 years old, and is located in Navarino Waterfront, the newest integrated resort area of Costa Navarino. This is the prime sustainable destination in the Mediterranean,  located in the Greek region of Messinia in the southwest Peloponnese.

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Trends we spotted | Week 25

24-6-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

German Maritim Hotel group has signed a new 50-year lease with Union Investment for the biggest integrated congress hotel in Europe, The Maritim Hotel, being developed in Amsterdam North, close to the River IJ and opposite the city’s central railway station across the waterway.

Celebrating a milestone 50th anniversary, European-born brand Le Méridien brings glamour back to travel with renovations across its global portfolio. And SkyDrop and Domino’s gear up to launch a commercial drone delivery trial in New Zealand.

Hard Rock International commences partnership with GEK TERNA Group to create a luxury resort and Casino in the Heart of the Athens Riviera. Hard Rock Hotel & Casino Athens is set to open in 2026. And a Heritage Market by Starbucks opened in Seattle, showing the past, present and future of coffee and their community.

KFC US unveils innovative new ‘finger sporks’ to make its side orders as finger lickin’good as its fried chicken. And NIPA Capital & Conscious hotels join forces for sustainable growth of this chain in Europe.

Organic wine form The Good Wine provides one thousand times more clean drinking water in cooperation with Water Made Blue. And the two Fletcher Hotels at Rotterdam The Hague Airport introduce a package deal: ‘The super relaxed travel package’.

In the category Catering, cleaning, security and various business services of the MT500, Hutten is number 1 this year. The MT500 is the reputation research for Dutch companies, based on the opinion of managers, decision makers and executives.

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Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed

28-3-2022

Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.

On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.

Reading time: 4 minutes.

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Trends we spotted | Week 10

11-3-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

Featuring links this week to articles including the launch of North America’s 50 Best Bars, by Perrier and the presidential suites at some Ritz-Carlton hotels will be turned into First Lady suites, named after the series with the same name on SHOWTIME.

China is getting 350 new Accor hotels, divided among the various brands of Acccor. And if you are in Paris, drop by the Broadway Caffe where you can dine in an iconic yellow taxi and be seated a swings!

Fast Casual Restaurant Shake Shack is going to test whether letting people pay with cryptocurrency attracts more young visitors. And the Michelin Guide Germany this year has more stars than ever, a whopping 327 with a new 3 Michelin star restaurant, restaurant Schanz in Piesport!

DAD in London delivers vegan dishes for less than £5. All meals come in compostable packaging and are delivered by bicycle. And also in London, in Soho opened The Thin White Duke Bar, inspired by David Bowie.

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W Hotels debuts in Italy with the opening of W Rome

14-12-2021

W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, recently mad its stylish and spirited Italian debut, with the much-anticipated opening of W Rome. The 162-room hotel, spanning two adjacent 19th century palazzos, makes a captivating entrance as it redefines discerning hospitality in the heart of the Eternal City. Primely located on Via Liguria next to the Spanish Steps.

“Layers of ancient history, exceptional food and wine, spectacular art and architecture, and the genuine welcoming attitude from its people – there is no place quite like Italy and no city quite like Rome,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “It is this Italian zest for life that pairs so well with the inspiring energy of the W Hotels experience. W Rome brings together unexpected design, inviting social spaces and the extraordinary talents of chefs Ciccio Sultano and Fabrizio Fiorani to create a refreshing and highly-experiential lens for modern luxury.”

Reading time: 3 minutes

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