Trends we spotted | Week 46

14-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
• Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
• Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
• Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
• Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
• Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
• Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.

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Young Entrepreneurs & new locations | CAMARAT Amsterdam, Bagels & Beans Gouda, and Loetje Tilburg

14-11-2025

Every day, we spot fun new concepts. This week: Restaurant CAMARAT opens in Amsterdam-Noord (North) and you can enjoy “The New Noord Cuisine” here, surprising dishes from the charcoal grill and late weekend drinks. Melissa & Malik take over Bagels & Beans in Gouda, their second Bagels & Beans location! And in Tilburg, the former Kantongerecht (court) is being repurposed as Loetje, with character, cosiness and the iconic steak in gravy.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Rynbende Spirits launches exclusive Privateer’s Cask PX Sherry Finish

13-11-2025

The iconic Dutch brand Rynbende Spirits is proud to announce the launch of the Privateer’s Cask PX Sherry Finish: an exclusive limited edition jenever (Dutch gin) of only 466 bottles available. This special release marks a new chapter in the revival of the historic brand, which traces its origins to 1793 in Schiedam.

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‘Free Sleep at Fletcher Package’ | They can’t make it any easier, but they can make it more fun!

11-11-2025

Fletcher Hotels in the Netherlands responds to the Tax and Customs Administration’s slogan in the Netherlands with a playful twist. From January 2026, VAT on accommodation will increase significantly, making a weekend away more expensive for many Dutch people. The VAT on hotel stays will then increase from 9% to 21%. An increase of no less than 12%. The Tax and Customs Administration always says: ‘We can’t make it more fun, but we can make it easier.’ Fletcher Hotels turns this around: ‘We can’t make it easier, but we can make it more fun!’. With this in mind, Fletcher Hotels is introducing the ‘Free Stay at Fletcher Package’. Guests who come for dinner and breakfast can stay overnight for free. With this package, the VAT is 21% on €0, or 0. The package can be booked until December 1, 2025!

2 minutes read

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Trends we spotted | Week 45

10-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Porsche Netherlands & Tomasu present Vat (barrel) 911 and have made a short documentary video about the production of this barrel of soy sauce and Tomasu’s quest for perfection.
• We already wrote about the ‘Lieve Amsterdammer’-campaign by the Eberhardjes foundation. This campaign was made possible thanks to a donation from the Rabobank, which has now been symbolically handed over.
• The 2025 Christmas tree in the lobby of Claridge’s hotel in London is being designed by Burberry’s Daniel Lee.
• KFC celebrated National Fried Chicken Sandwich Day (on November 9) last week with a ‘Size matters tour’ in major cities across the US.
• Maybourne, the British hotel chain, has announced that three of its British hotels have been included in the list of the world’s 50 Best Hotels 2025. With a link to the full list.
• The Auguste Escoffier School of Culinary Arts, the largest culinary school chain in the United States, recently celebrated a milestone in its graduation season.
• Spotted on Instagram:
  • a ‘French toast Flight’ at London’s first French Toast Café, Crome.
  • A Starbucks ‘bearista’ cup in the US.
  • Dolce VyTa’s Maritozzo, made even more festive with an adorable reindeer makeover for the Christmas season.

Enjoy reading!

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CIMA Rooftop Bar & Terrace | Amsterdam’s newest rooftop bar with a Mexican flavour

10-11-2025

From Mexican roots to the rooftops of Amsterdam, CIMA Rooftop Bar & Terrace has opened its doors. The name ‘CIMA’, Spanish for ‘peak’, reflects its unique location among the city’s rooftops, where guests can enjoy intimate views of Amsterdam and its iconic skyline.

Our colleague Leonie has already visited CIMA: “A fun, original spot in Amsterdam with delicious food and cocktails. I can’t wait for summer — it’s going to be one of the best views in the city.”

2 minutes read

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T-REX Glamping is now open at Dubai Parks™ and Resorts

7-11-2025

The world’s first dinosaur-themed glamping retreat invites families to sleep, dine, and dream among prehistoric giants. Dinosaurs have been spotted stomping through Dubai, and they’ve taken over Dubai Parks™ and Resorts. T-REX Glamping is a stay unlike anything else in the region. The retreat invites explorers and dinosaur enthusiasts to discover a new kind of family escape in the UAE, where premium experiences meets prehistoric adventure.

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Young Entrepreneurs & new locations | Les Petits Canelés and Baked Amsterdam

6-11-2025

Every day, we spot fun and inspiring new concepts. This week, Les Petits Canelés has opened its first shop in the Jordaan neighbourhood in Amsterdam, offering traditional and flavourful French canelés, also in surprising variations such as matcha, coffee, orange and coconut. Baked Amsterdam introduces a revamped baked potato in the Westerpark in Amsterdam. The baked potato has crispy skins, homemade toppings and is made of locally grown Agria potatoes, a contemporary twist on comfort food for a quick, nutritious meal.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Trends we spotted | Week 44

3-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
• Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
• Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
• Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
• The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
• THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
• Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!

 Enjoy reading!

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Stayokay Groningen | Former National Archives building will become a contemporary and sustainable hostel

3-11-2025

A new Stayokay hostel will open early 2027: Stayokay Groningen. With modern facilities, a lively café, and an open atmosphere, the hostel will be a meeting place for guests and residents of Groningen. In the coming period, the building will be carefully renovated with respect for its historical architecture and a strong focus on sustainability.

2 minutes read

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