Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

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‘Unbox the Rave’ at THE ENTOURAGE GROUP restaurants during ADE

3-10-2025

During the Amsterdam Dance Event (ADE, from Wednesday, October 22 to Sunday, October 26, 2025), THE ENTOURAGE GROUP brings the energy of the dance floor to the table. This year, it’s not just about a dessert, but a complete experience. With an exclusive sweet line-up, ‘Unbox the Rave’ gives you exactly the boost you need, whether to recharge from the previous party or to gear up for the next one. Check out the article to see what “unboxing” at their restaurants entails.

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Pamper Your Valentine at THE ENTOURAGE GROUP

23-1-2024

Love deserves to be celebrated, especially on Valentine’s Day! And as the saying goes, ‘the way to someone’s heart is through their stomach’, the restaurants of THE ENTOURAGE GROUP have once again created culinary drinks and dishes to make your heart race.

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Winter magic at the restaurants of The Entourage Group

10-11-2023

We often feature examples of winter magic from abroad on our website, like this week about the ‘Countdown to Christmas’ themed suites at a number of Hilton Hotels and the Christmas initiatives on the grounds of the Biltmore Estate museum. But a lot is happening in the Netherlands around Christmas too! If you are doing something special send a press release to the local press! Hopefully potential guests will read an article about what they can experience at your place. Of course, we always enjoy receiving special press releases as well. From The Entourage Group, for example, we received an overview of what their restaurants are hosting for each holiday. Hopefully their ‘winter magic’ press release will be picked up by the local press in Amsterdam as well. Check out what they organize during the holiday season below.

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Special Easter eggs from The Entourage Group

3-4-2023

It is almost Easter and with this in mind, The Entourage Group has created special Easter eggs for all its restaurants. All special Easter eggs have their own colour, filling and flavour linked to the restaurants. You can also take all the Easter eggs home with you!

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ADE Cocktail Guide by The Entourage Group

7-10-2022

It’s almost time for ADE again! Between 19 and 23 October, Amsterdam turns yellow and that can only mean one thing; Amsterdam Dance Event. Especially for this week, The Entourage Group’s restaurants have created an ‘ADE Cocktail Guide’ for the city and a special cocktail will be added to each menu. So those looking to get in the mood before or after a party know where to go.

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Trends we spotted | Week 44

3-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
• Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
• Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
• Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
• The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
• THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
• Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!

 Enjoy reading!

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MOMO Cha | Afternoon Tea with an Asian signature

16-9-2025

MOMO Restaurant, Bar & Lounge in Amsterdam introduces a new culinary experience: MOMO Cha, an Afternoon Tea with a distinctive Asian twist. Located on Hobbemastraat 1, this hotspot once again sets a trend by giving the classic British tea ritual a surprising, cosmopolitan makeover. (By the way, Cha means tea.)

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Young entrepreneurs & new locations | MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen

6-5-2025

Every day, we spot fun and inspiring new concepts. This week: MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen.

MR PORTER Steakhouse, Bar & Lounge in London has recently opened at 22 Park Lane. This is the third location of this concept from The ENTOURAGE GROUP. With existing venues in Amsterdam and Barcelona, guests in London can now also enjoy MR or MRS PORTER steaks, among many other dishes! Foodmaster Wageningen has opened next to sports complex De Aanloop in the Noordwest district of the city. Guests can enjoy burgers, fries specials, snacks, milkshakes and Master Sundaes.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

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Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar

22-4-2025

Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.

DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28^th on the Albert Cuypstraat!

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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