Taco Bell unveils R.I.N.G. The Bell their business strategy for an innovative future

6-3-2025

With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The title for its business growth plan, R.I.N.G. The Bell stands for: Relentlessly Innovative Next-Generation Growth. After reaching a milestone of $1 billion in operating profit in 2024, Taco Bell launches off last year’s momentum to drive double the innovation in 2025. During their Live Más LIVE 2025, Taco Bell revealed how it aims to redefine its global brand experience across menus, service, operations and tech.

We spot a lot of financial insights by brands, which are mostly quite boring. We love the way Taco Bell is showing their future.   read more

‘The Cantinas’ by Taco Bell | An early retirement community pop-up

18-7-2024

Taco Bell in the US introduces its latest groundbreaking experience designed to redefine leisure lifestyle: The Cantinas, an early retirement community that promises a weekend getaway like no other. Here, guests can embrace the laid-back lifestyle of retirees, regardless of age. It will come to San Diego August 17-18, 2024.

Great marketing? Their fans are getting older too!

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Taco Bell and Revolution Carts empower local food vendors in LA

21-6-2024

Taco Bell is stepping up to help bring the locally iconic Ave 26 Family Night Market back to downtown LA for pop-up events during three upcoming Taco Tuesdays. As an extension from last year’s partnership, Taco Bell and Revolution Carts are providing 26 sidewalk-legal food carts to local street vendors this summer. These Revolution Carts will be distributed at each of the Ave 26 events, which will be held in the Arts District on June 18, July 23 and August 13, 2024.

4 minutes read

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A digital and drive-thru-only Taco Bell location in Kansas City

22-1-2024

Diversified Restaurant Group, one of the largest Taco Bell franchisees, is kicking off 2024 with the launch of the first digital and drive-thru-only Taco Bell in Missouri. This location was designed to prioritize rapid drive-thru service. It has no seating or lobby, allowing staff to concentrate on efficiently satisfying drive-thru and mobile orders.

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Taco Bell at Home | Limited-edition ‘Taco Bell SOS kits’ for students

8-12-2023

As finals season begins across college campuses nationwide, thousands of students find themselves without a Taco Bell® restaurant within walking distance – leaving them in distress when study session cravings hit. Recently Taco Bell at Home came to the rescue with the new ‘Taco Bell SOS Kits’, designed to give students on these campuses the mouthwatering Taco Bell goodness, even without a restaurant nearby. The kit features the newest Taco Bell at Home essentials from Kraft Heinz to recreate fan-favorite menu items.

Great idea to focus on students in their finals season!

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Taco Bell revives nostalgic Coin Drop game virtually in their mobile app

18-7-2023

Taco Bell recently announced it is relaunching their nostalgic Coin Drop game. And it’s back with a modern twist – trading in countertops for the Taco Bell mobile app. Available to Taco Bell Rewards members, the fan-favorite fundraiser will run now until August 14, 2023 and a digital “coin” will appear when customers opt to Round Up their total to the nearest dollar in the Taco Bell app while ordering, or visit their website (ta.co/coindropamoe) to request a coin without making a purchase or rounding up), giving fans a shot at playing the game and a chance to win one of three classic menu items for free*. Rounded up funds will go directly to the Taco Bell Foundation to support the next generation of leaders with scholarships, grants, and educational experiences.

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An innovative drive-thru experience at Taco Bell Defy

10-6-2022

Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Coined Taco Bell Defy, the restaurant that broke ground last summer opened its doors – but most importantly, its four-lane drive-thru – in Brooklyn Park, Minnesota on June 7. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans.

Back in August 2021 we wrote about the plans for this new drive-thru and as far as we can see, it’s as they said it would be.

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Yum! Center for Global Franchise Excellence | Taco Bell Business School

25-1-2022

Taco Bell asked itself: Shouldn’t the leaders in the Taco Bell system reflect the people who eat and work there? In an effort to break down potential barriers and further diversify its franchise system, Taco Bell announced today that it is rolling out Taco Bell Business School in partnership with University of Louisville: a first-of-its-kind franchise training program to elevate restaurant leaders as entrepreneurs and break down barriers to franchise ownership.

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Pop-up hotel ‘The Bell’ | A Taco Bell Hotel and Resort in Palm Springs

3-6-2019

The recently announced Taco Bell hotel in Palm Springs will be adding a spicy twist to summer for their guest. Get ready for ‘Bell’ hops and Baja Blasts, fire sauce and sauce packet floaties, because the Taco Bell Hotel is coming and will give fans an unexpected and unforgettable trip. Only open as from August 9 for a limited time! Pop-up hotel ‘The Bell’: A Taco Bell Hotel and Resort in Palm Springs, California, making fans’ dreams come true with an immersive way to celebrate the best of the brand.

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Taco Bell surprised impatient customers

30-8-2013

Taco Bell has held a fun stunt in collaboration with agency Grip Limited during the launch of the long-awaited arrival of Doritos Locos Tacos in Canada. Impatient customers were surprised during a special fan event. The exasperated tweets from the impatient customers were burned with a special laser on the first batch of shells and served to the specific customer. These customers ate literally their own words on the taco.