Wilhelmus Orange IPA | Brewed for King’s Day in the Netherlands

1-4-2022

The Orange fever will rage through the Netherlands at the end of April when we celebrate King’s Day (April 27) and Bird Brewery created their newest beer Wilhelmus Orange IPA for this event. A fresh, fruity Orange IPA (6%) with notes of orange. The Elixer hop also provides a subtle bitterness and tropical aromas. Our Dutch anthem is called the Wilhelmus and Brid Brewery creates beers with bird names, the Dutch ‘mus’ is a sparrow. They even brew their beers at a location in a forest near Amsterdam, House of Bird in the Diemerbos.

Reading time: 1 minute

read more

GiG Orange Anthem | The King’s Day GiG Hard Seltzer edition 2024

22-4-2024

Especially for King’s Day 2024, GiG is launching their hard seltzer ‘GiG Orange Anthem’ with a refreshing orange flavour for the ultimate King’s Day experience. Owner Bob Ponsen: “The GiG Orange Anthem is selling really fast, which is great to see. I understand that too, because the improved flavour is, if I do say so myself, even tastier now. By the way, that’s something we always hear, that our seltzers are so flavorful, really cool”.

read more

‘Wij houden van Holland’ assortment from Patisserie de Rouw in Vught

26-3-2024

During the run-down to Easter, Patisserie de Rouw introduces a number of new creations. The distinctive chocolaterie Easter assortment has been expanded with three new chocolate figures filled with rice-crisp: the Heart Thief, Chickie and the pet hare Flappie. Furthermore, the “Wij houden van Holland” assortment will be available in their store and online after Easter. In addition, it has recently become possible to obtain the famous nougatine pie in pre-cut super tight pieces.

We think their ‘Wij houden van Holland’ assortment is absolutely great. Nice idea, if your restaurant or hotel is located in a characteristic building, to have a mini chocolate house made of this? Think KLM-style houses! 😉

read more

Cloud Clubbing | On- and offline music events

8-5-2020

Due to the Corona Virus the recent months have been a little crazy and strange for everyone. Not being able to see friends and family, no longer being allowed to go to the gym and no longer being able to go to a festival or nightclub to enjoy your favourite music. The latter especially is such a pity during this time in which everyone can use a bit of fun and cheerfulness. For now, it looks like all music venues and night clubs will be closed until at least the 1st of September here in the Netherlands. Also, festivals, of which we have so many in the Netherlands, will not take place until the 1st of September or might not even be allowed at all until there is a vaccine against the virus.

A blog by our colleague Marguerita Vogelsang about examples from the nightlife and festival scene, an industry that has been hit unprecedented hard economically by the corona crisis. Nevertheless, she also spots all kinds of positive initiatives in this sector.

read more

Forget black charcoal ice cream | 2018, it’s all about gold: 24Karat gold ice cream!

30-3-2018

We here in the Netherlands are longing for some sunshine! But we haven’t spotted Spring yet although some ice cream parlors are opening their doors. And we do spot more and more ice cream on our timeline, like recently the 24Karat gold ice cream made by Snowopolis in Anaheim, California. They serve a scope of vanilla soft ice cream packed in edible gold leaf. You could even use a spray with edible gold or silver, which makes it even easier to make this ‘very Instagrammable’ ice cream! read more

Down Town Gourmet Market | Food market in Eindhoven

16-5-2017

Last King’s Day I was in Eindhoven and in advance I received an email with a tip about a recently opened food market in Eindhoven: Down Town Gourmet Market. Although we already had a reservation for another restaurant, we couldn’t resist to have a quick look at this new market. It seemed that everybody was enjoying themselves as it was quite busy! read more

OranjeKorn beverage

11-4-2014

April 26 it is King’s day in the Netherlands and Berentzen ApfelKorn has introduced a special limited edition drink for this day: the OranjeKorn (orangekorn). The OranjeKorn has the same fresh and sweet taste as the original Berentzen ApfelKorn, only the color is different. The orange drink can be served as a shot, in combination with mineral water, apple juice or with a soft drink with lemon flavor.

Trends we spotted | Week 46

14-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
• Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
• Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
• Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
• Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
• Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
• Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.

Enjoy reading!

read more

Trends we spotted | Week 17

25-4-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

• Royal Desserts at live-fire restaurant Nela in Amsterdam.
• Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
• Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
• Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
• Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
• In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
• Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
• Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
• Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

Enjoy reading!

read more

World debut of animal-free mozzarella by New Culture

12-6-2023

An intimate group of leading chefs, culinary influencers and media recently gathered at Pizzeria Mozza in Los Angeles to taste the world’s first animal-free mozzarella. Hosted by renowned chef Nancy Silverton, the debut event showcased the revolutionary first product from New Culture, a Bay Area food company dedicated to creating sustainable, animal-free dairy. This mozzarella is lactose-free, cholesterol-free and free from any trace hormones or antibiotics.

read more