In three districts in Utrecht (Leidsche Rijn, Wittevrouwen and Kanaleneiland), three containers were placed to collect all kind of materials from those districts. They build small venues to finally create a bar in the city centre, named straatlokaal (dutch for street local). Born Digital will tell the story behind the materials. With the project, you discover the insight of these districts in Utrecht. This project takes place from May 5 until May 10.

In the Netherlands are approximately a hundred living room restaurants. Therefore Paul ten Have, initiator of huiskamermenu.nl, organizes the living room restaurant week from 19 to 27 May. A three course dinner at someone's living room for a fixed price. An example of peer-to-peer developments in the hospitality industry.

 

The Brazalian brewer ABInBev's Skol produced in partnership with chocolaterie Folie and São Paulo ad agency F/Nazca Saatchi & Saatchi easter eggs with beer. It seems that this is a seasonal one-off action, but could be a nice variation on the liqueur chocolates.

The winner of the Battle of the Cheetahs on the first of March is the 'Too Good to Waste' team. The team stimulates food producers to use almost expired fruits and vegetables from supermarkets. Food producers use this 'waste' to make juices and soup and extend shelf time after the transformation. Supermarkets don't have to pay for their waste and the food producers are provided with cheap resources. Both can profile themselves as waste friendly.

Package design by Janneke Hoeben

On the website ChristmasSpiritTree.ca you can find an online Christmas tree that is illuminated every time somebody leaves a Christmas message online. The tree reacts to social media, messages at the website itself, blogs, forums and news media.

The Hell’s Kitchen project is situated at the roof of the Metro Baptist Church in New York and served its first harvest that consists of fresh vegetables and fresh fruit. The project is meant to provide food to the busy food pantry within the church. The roof features 1000 square foot space that was previously unused and the entire project is done by volunteers. The many pigeons in New York initially became a problem, however this was solved by placing removable cages.

1/2 PROJECT is a campaign that puts donating to charity in a different perspective. With the 1/2 Project you can donate half of your ordinairy expenses to charity instead of large sums of money at once. The project links companies and NGO's together and plays a role in the product design. For example, pay a whole Domino pizza and donate half of it to charity.

Spa Reine has started a campaign in cooperation with Unicef.  For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.

Innocent, the British brand which is famous for their 100% natural smoothies, has started a campaign in which small knitted caps are made for their smoothie bottles. For every sold smoothie with a knitted cap, 20 cents will be donated to the National Elderly Fund in the Netherlands. Also want to show your knitting tricks? You can send your self-knitted caps to Innocent, which will be sold.

Hurricane Irene has done a lot of damage in the state of New York. Many farmers lost their harvest. To help these farmers and other casualties of the hurricane, over 100 restaurants in New York have donated 10% of their day revenue last Sunday. These revenues were donated to a charity fund that helps casualties from the hurricane Irene.